Why Pokémon Licensing Is a Smart Bet for Youth-Focused Brands
When it comes to brand collaborations that resonate across generations, Pokémon stands in a league of its own. What started as a video game in the late 1990s has evolved into a multi-billion-dollar franchise spanning gaming, TV shows, movies, toys, and fashion. Today, the Pokémon license is one of the most valuable assets in the […]

