What are SEO and digital marketing?
Digital marketing is an extensive term to use as many activities fall under the category of digital marketing. A company has an offline marketing team to attract conversions and manage good branding at events and occasions. Similarly, every company also has a digital marketing team to make proper branding for the company on the internet. There is a digital marketing agency in Singapore which can help you accomplish your digital goals if you hire them. Digital marketing involves building an online presence on the search engines and social media, running sponsored ads, leads generation for your business via online means.
SEO is also known as Search Engine optimisation. SEO is a part of digital marketing. SEO is mainly about optimising a website and making them user- friendly, and when your website has become user-friendly, your website might be ranked on search engines as users might be liking your website. SEO Company in Singapore could help you with your e-commerce website or your company’s service provider website. Google is the world’s largest and the most popular search engine currently.
Benefits of digital marketing and SEO
- Quality traffic: SEO provides the best quality traffic from the internet to your website or your online e-commerce store. Doing SEO is the best practice as people or audience are searching for the term from your niche; hence their intent of buying the product or service is much higher. Driving traffic and customers by spammy methods is outdated now. Trends have changed on how to approach our users or customers. You should have all the relevant information about products or services which the customer searches online. Digital marketing also involves driving traffic, but it might cost you way more than SEO.
- No Ads: If you’re practicing SEO activities for your online presence, then you’re working on a 100% organic and affordable objective. There is no space for advertising in SEO. Whereas on the other hand, digital marketing involves online advertising campaigns to increase the reach to its customers, branding, and much more. A digital marketing agency in Singapore can help you to reach out to the targeted audience for your business.
- More clicks to SEO than PPC: PPC is pay per click advertisement. It is a type of advertisement in which the advertiser is charged on a per-click basis. SEO is better than PPC as users in today’s world don’t like to click on ads. The users feel that they are ranking on the internet as they pay for advertisements and don’t have any exclusive knowledge, product or service. The pay per click is decided on an auctioning basis.
- Public relations: SEO practicing companies have good relations with other popular bloggers or individuals on the internet as they contact them for linking purposes. The linking objective involves paying compensation or fees to the writer or blogger who writes a popular article for the company who wants to rank on the search engine. These activities repeatedly increase contacts and build a good reputation for the company.
- One step ahead: With Digital marketing and SEO hand in hand, you will be able to go one step ahead of your competitors. It is not necessary that all the companies do SEO and Digital marketing in full fledge in all niches. There are many virgin industries where the company doesn't even care that SEO or digital marketing still exists. You can find the best SEO company in Singapore on the internet.